PlaceSense

About PlaceSense

PlaceSense, an Israeli company founded in 2018, operates as a data analytics firm specializing in location intelligence for physical spaces. The company was co-founded by Dan Gildoni, who serves as CEO, and Avi Hadas, who is the COO. Gildoni brings a background as a seasoned entrepreneur with experience in online ventures, operations, and P&L management, in addition to having served in the Israeli Defense Forces.

The firm provides a software-as-a-service (SaaS) platform that delivers real-time, actionable insights into consumer movement and demographic patterns. This service is designed for clients in sectors such as corporate real estate, retail, out-of-home advertising, and mobility. PlaceSense generates revenue through its platform, which helps businesses make data-driven decisions regarding location selection, tenant mix, and marketing effectiveness without requiring any hardware installation. By analyzing anonymized data from a large GPS panel, the platform can detail visitor footfall, dwell times, customer journeys, and catchment areas with a high degree of precision.

The core of PlaceSense's technology lies in its proprietary machine learning and anonymization algorithms, which process aggregated data from mobile devices to generate insights while adhering to GDPR and privacy regulations. Key features of the platform include the ability to analyze historical data, benchmark locations against competitors, and understand consumer profiles based on interests. A significant milestone for the company was a Series A funding round on March 2, 2021, where it raised approximately $4.88 million from investors including Zero Gravity Capital, Future Energy Ventures, Nielsen Innovate, and Pi Labs.