Pixo

About Pixo

PIXO, founded in 2009 by serial entrepreneur Sean Hurwitz, operates at the intersection of technology and corporate training, specializing in virtual reality (VR) solutions for enterprise clients. Initially focused on digital entertainment, including creating one of the first apps for the Apple iPad Store, the company pivoted to VR training in 2016 as the hardware became more viable. Hurwitz, with decades of experience in building businesses, leads a team of artists, engineers, and designers, some with backgrounds in AAA gaming and Hollywood films, to create immersive learning experiences.

The company provides a comprehensive platform for VR training, targeting high-risk, high-skill industries such as manufacturing, construction, energy, and utilities. Its business model centers on a platform that allows clients to manage, deploy, and track VR training content. Revenue is generated through this platform, which can be white-labeled and integrated into a client's existing Learning Management System (LMS). PIXO serves a range of clients, from large corporations like General Dynamics and Saudi Aramco to smaller organizations, helping them to improve safety, reduce training costs, and bridge skilled labor gaps.

PIXO's core offering is its Reality Intelligence (RI) platform, which enables the management and distribution of VR training modules to headsets worldwide. The platform includes features like a low-code Module Builder for custom content creation, multi-user functionality for collaborative training, and robust data analytics to track trainee performance. The company provides a catalog of off-the-shelf training content for common safety and compliance needs, such as OSHA standards, and also develops custom simulations for specific equipment or procedures. This allows for scenario randomization, providing users with a breadth of experience in a controlled environment, and has shown to improve learning retention and reduce injuries.