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Pixminds
Innovative gaming peripherals enhancing precision and user experience with advanced design and technology
About Pixminds
Pixminds, initially established as E-Concept in 1999 by Lionel Chataignier in Chambéry, France, has evolved from a computer equipment import business into a specialized group focused on producing and distributing high-tech gaming peripherals. Chataignier, who filed his first patent at 18, has steered the company's strategy towards developing and marketing its own brands, a shift from its earlier concentration on distribution. A significant milestone was the creation of the Pixminds holding company in 2012, followed by the establishment of its R&D subsidiary, Ark, in 2015. In 2020, Hugo Loi was appointed as the group's General Director.
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The company's business model centers on the design, production, and wholesale distribution of computer peripherals and video game accessories. Revenue is generated through the sale of products under its proprietary brands, which serve both the general public and professional clients. Pixminds operates through several entities, including Pixminds Distribution and a U.S. subsidiary, Pixminds Corp. The firm serves a B2B market of distributors and retailers looking to stock gaming and pop culture merchandise. In 2021, the company reported a turnover of €11,271,400.
Prixminds' product portfolio is managed under distinct brands. 'Lexip' is known for its technical PC peripherals, including 3D mice with internal pivots and joysticks, as well as durable ceramic mouse skates. 'Steelplay' offers a wide range of accessible gaming accessories like controllers and headsets, notable for their 5-year commercial guarantee. The company has also developed 'Greenplay,' a line of accessories made from an algae-based material. These products are recognized for their ergonomic design and use of sustainable materials, earning the company numerous awards, including being ranked the third most-awarded company at CES Las Vegas in 2019.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Barberaz, France
- Employees
- 22
- Open positions
- None listed
- Dealroom signal
- 56.5/100
- Industry
- Gaming
- Sub-industry
- Console & PC Gaming
- Sector
- Consumer Services, Video Games, Content, Game Development, Video, Vivatech2019, Tech in Fab
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Nov 2025 | $21M | $85M | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | May 2018 | $2.8M | $11M | Maelo | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pixminds is 170 monthly website visits. Pixminds's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- MAMaelo
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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