P
Pixie
Augmented reality and mesh network location tracking tags
About Pixie
Pixie Technology developed a "Location of Things" (LoT) platform designed for both consumers and businesses to precisely track physical items. For consumers, the service used physical tags called "Pixie Points" that could be attached to everyday items like keys and wallets. An iOS application then used augmented reality to visually guide the user to the exact location of the misplaced object, showing its position through walls or under furniture. The system operated on a proprietary signaling technology that created a micro-mesh network between the tags, allowing them to communicate their relative positions to each other, similar to GPS principles, with an indoor range of 50 feet and an outdoor range of 150 feet.
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The company was co-founded by CEO Amir Bassan-Eskenazi and CTO Ofer Friedman. Bassan-Eskenazi previously co-founded BigBand Networks, taking it public in 2007 and staying through its 2011 acquisition. Friedman holds bachelor's and master's degrees in electrical engineering and worked at Texas Instruments for 13 years before co-founding Pixie. The firm raised a total of $24 million over two funding rounds, including a $5.5 million round in 2013 and an $18.5 million Series B in July 2016, led by Spark Capital with participation from Cedar Fund and OurCrowd. For the business market, Pixie opened its Software Development Kit (SDK), enabling third-party developers and manufacturers to build their own precise, indoor location-based solutions for industries such as logistics, healthcare, and retail. This provided a more affordable and rapidly deployable alternative to traditional Real-Time Location System (RTLS) installations.
At a glance
- Status
- Closed
- Founded
- 2011
- Headquarters
- Herzliya, Israel
- Employees
- 5
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Sector
- eCommerce & Marketplaces, Tracking, Open Source, Consumer Electronics, Bluetooth, Location Based, Indoor Navigation, Hard Tech
- Technology
- Deep Tech, Augmented Reality, Mobile app, IoT InternetOfThings
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Pixie.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jul 2016 | $19M | $74M | OurCrowd · Spark Capital · Cedar Fund | ↗ |
| EARLY VC✓Equity / VC | Apr 2015 | $1.1M | $4.3M | OurCrowd | — |
Growth signals
Latest recorded traffic for Pixie is 4.2K monthly website visits, down 22.2% over the last three months. Pixie's team declined 28.6% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Spark Capital
Cedar Fund
OurCrowd
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pixie on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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