Pixel Velocity

About Pixel Velocity

Founded in 2001 by Eric Sieczka and Dave McCubbery, Pixel Velocity operated from Ann Arbor, Michigan, as a provider of digital operations software. The company focused on developing solutions for the Industrial Internet of Things (IIoT), primarily targeting the oil and gas industry. Over its lifespan, the firm secured a total of $20.4 million in funding across 14 rounds, with notable investors including Draper Triangle and HHS. A significant funding milestone was a $10 million Series B round in December 2014, led by Draper Triangle.

Pixel Velocity's core offering was the Event Velocity® software platform, a unified environment designed to automate the monitoring and management of remote and hazardous assets. This platform integrated and analyzed data from a wide array of IIoT sensors, such as video, infrared, audio, and industrial controls. Its capabilities included imagery and data analytics, motion detection, and infrared analytics for hydrocarbon leak detection. The system provided real-time alerts, enabling clients to manage production, maintain operational performance, and ensure the safety and security of their assets. The business model centered on providing these configurable software solutions and sensor systems to clients in the upstream, midstream, and downstream segments of the oil and gas market, as well as the utilities sector.

Throughout its history, Pixel Velocity gained recognition for its contributions to the industry. In 2016, the company won the "New Technology Development of the Year-Product" award from the Oil and Gas Awards for its remote monitoring and leak detection system. Initially, the company also explored markets in surveillance and medical imaging, specifically for creating images of the heart. The company formed partnerships with several technology and consulting firms, including Dell, Twin Eagle Consulting, and Erasco Group, to better serve its clientele. Despite its early growth and industry awards, corporate records indicate that Pixel Velocity ceased operations, with a "deadpooled" status reported in 2022.