Pixel Power

About Pixel Power

In 1987, the same year the first Final Fantasy game was released, a company called Pixel Power was founded in Cambridge, UK. For over three decades, this specialist firm became a quiet but essential player in the broadcast industry. Led by co-founder and CEO James Gilbert along with CTO Nick Wright, Pixel Power developed the critical software and hardware for television graphics, branding, and playout automation. Their business was enabling broadcasters, from major networks like the BBC and HBO to local stations, to get their content on air seamlessly, complete with all the necessary graphics and branding. They built a reputation for creating software-based, IP solutions that could be run in the cloud, adapting to the changing technological landscape of media delivery. A significant chapter in the company's story unfolded in November 2018. After 31 years of independent operation and building a substantial market presence, Pixel Power was acquired by the German technology group Rohde & Schwarz. The acquisition was a strategic move for Rohde & Schwarz to strengthen its broadcast and media portfolio. Gilbert and Wright remained with the company, ensuring continuity and steering its integration into the larger corporation, which renamed the subsidiary 'Pixel Power Ltd. - A Rohde & Schwarz Company'.