Product Reports Resources Pricing Login Book a demo

Pixel Labs

Consumer Services · San Francisco, United States · Founded 2016

Pixel Labs, Inc. is the world’s largest private communications platform for neighborhoods MoreLess

Pixel Labs operates in the digital content discovery market, focusing on hyper-local news and information. The company's core product, Atlas API, is a proprietary platform that uses machine learning and temporal sentiment analysis to surface relevant stories based on users' locations. Atlas categorizes content into over 40 different contexts and provides location coordinates for each story, ensuring highly targeted content delivery. The platform aggregates content from more than 200 publishers, including ABC local, Vice, and TripAdvisor, and serves it to users through partnerships with companies like Uber and Ye. Pixel Labs primarily serves urban users in 20 cities, reaching over a million users. The business model revolves around partnerships and content distribution, generating revenue through licensing fees and possibly advertising. The company has secured significant funding from notable investors such as Rakuten, Greylock Partners, and the Knight Foundation, among others.

Keywords: location-based, content discovery, machine learning, sentiment analysis, hyper-local news, digital content, urban users, partnerships, targeted content, Atlas API.

Company overview

Pixel Labs company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
San Francisco, United States
Employees
9
Open positions
None listed
Dealroom signal
69.5
Investment activity
1 companies · latest Aug 2016
Capital deployed
Preferred round
ACQUISITION
client focusb2bclient focusb2csub industryPublishingsectorSaaSsectorSocialsectorBrandingsectorInvestingsectorPlatformindustryMedia

Valuation & funding

Pixel Labs funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Sep 2019 $0 Khosla Ventures
SERIES AEquity / VC Sep 2018 $10M $40M Dentsu Ventures · Innovation Endeavors · Sound Ventures · Neoteny
EARLY VCEquity / VC Mar 2017 $0 Undisclosed
SERIES AEquity / VC May 2016 $4M $16M Greylock Partners · Innovation Endeavors · 500 Global · Rakuten
SEEDEquity / VC Jan 2016 $0 Pear Ventures
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 9
2025 10
2024 8
2023 6
2022 6
2021 13
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pixel Labs website traffic

Latest recorded traffic for Pixel Labs is 130 monthly website visits, down 43.5% over the last three months. Pixel Labs's team declined 10% over the past year.

Latest monthly visits130 3-month web change-43.5% 1-year team growth-10%
Monthly website visits47 observations · Oct 2017–Feb 2024
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Pixel Labs compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Pixel Labs investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Pixel Labs's talent

Book a demo to see the people
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

16 investors on Pixel Labs's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 15 investors entered at this stage
Greylock Partners
Innovation Endeavors
500 Global
Rakuten
Graph Ventures
Matter Ventures
Shane Smith
Blake Krikorian
Knight Foundation
Magdalena Yesil
MIT Media Lab
Neoteny
Dentsu Ventures
Sound Ventures
Khosla Ventures

Global footprint

Where Pixel Labs has talent and traffic

Workforce by country
🇺🇸 United States · San Francisco HQ
Book a demo for the full country breakdown

In the news

Latest news about Pixel Labs

Recent press, funding announcements, and product moves mentioning Pixel Labs — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Pixel Labs

An AI-synthesized read of the highest-engagement posts about Pixel Labs on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Pixel Labs’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.