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Pixability

Marketing · Boston, United States · Founded 2008

Pixability is a specialized software company that focuses on optimizing YouTube advertising for brands and agencies. The company operates in the digital advertising market, specifically targeting YouTube, one of the largest video-sharing platforms globally. Pixability's primary clients include brands from various industries such as fashion, beauty, sports apparel, gaming, travel, food and beverage, automotive, and quick-service restaurants. These clients seek to enhance their video marketing strategies and ensure their ads are both effective and suitable for their brand image. Pixability offers a unique platform that provides insights, brand suitability, and performance metrics that are not readily available elsewhere. The platform helps advertisers ensure their ads are placed in appropriate contexts, maintaining brand safety and suitability. This means that ads are shown in environments that align with the brand's values and target audience, avoiding any content that could potentially harm the brand's reputation. The company's business model revolves around offering both self-serve and managed services. In the self-serve model, clients use Pixability's software to manage their own YouTube ad campaigns. In the managed service model, Pixability's team handles the optimization and management of the campaigns on behalf of the clients. Pixability makes money through subscription fees for its software and service fees for managed campaigns. Pixability's technology is designed to drive performance by pinpointing the right audience and optimizing ad placements. The platform performs an impressive 37,000 optimizations per day, ensuring that clients' ads reach the most relevant viewers, thereby maximizing return on investment. Keywords: YouTube, advertising, optimization, brand safety, performance, insights, video marketing, managed service, self-serve, digital advertising.