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Pitik

Food · Tangerang Regency, Indonesia · Founded 2019

Pitik Digital Indonesia is an agritech company operating in the Indonesian poultry market, founded in 2019 by Arief Witjaksono and Rymax Joehana, though some sources state it was launched in mid-2021. The founders combined their expertise to address inefficiencies in the sector; Witjaksono brought experience from traditional poultry farming and previous entrepreneurial ventures, while Joehana contributed a background in finance and consulting. The venture was inspired by Witjaksono's own challenges with a lack of transparency in the poultry business. The company's core business involves providing a full-stack platform for smallholder chicken farmers across Indonesia. This platform integrates Internet of Things (IoT) devices and a smart farming application that uses an AI-powered algorithm to enable real-time monitoring of farm conditions. This technology helps farmers improve operational efficiency, aiming to reduce chicken mortality rates and improve feed conversion ratios, which ultimately increases their income. Pitik's business model is multifaceted, generating revenue primarily by selling farm inputs like chicken feed to its partner farmers and then purchasing the harvested chickens. The company then distributes these live chickens to wholesalers and wet markets. Beyond the core technology, Pitik's ecosystem extends to offering financing services for farmers needing capital and supplying quality farm inputs. Pitik achieved significant milestones, including a $14 million Series A funding round in May 2022, led by Alpha JWC Ventures with participation from investors like MDI Ventures and Wavemaker Partners. By October 2022, the company reported substantial revenue growth and had installed hundreds of its IoT systems across Java. However, the company later faced challenges, including market volatility and economic pressures, which led to a workforce reduction in early 2024 as part of a business operations review. Keywords: agritech, poultry farming, supply chain, Indonesia, IoT, farm management, livestock technology, Arief Witjaksono, Rymax Joehana, smart farming, poultry tech, farm financing, feed conversion ratio, chicken mortality, Alpha JWC Ventures, Wavemaker Partners, MDI Ventures, animal agriculture, food supply chain, farm automation