Pipiwang

About Pipiwang

Pipiwang, legally known as Guangzhou Pipiwang Information Technology Co., Ltd., is a mobile-focused B2B e-commerce platform specializing in apparel wholesale. The company was established in April 2015, initially named "Pilaipiwang," with a mission to simplify the wholesale process. By August of the same year, the platform's transaction functionalities were live, and by December, it had already achieved a monthly transaction volume exceeding 3 million RMB.

The platform operates as a marketplace connecting apparel retailers directly with manufacturers and primary wholesale suppliers, thereby eliminating intermediary price markups. It serves a broad client base that includes physical store owners, online retailers, and live-streaming hosts. Pipiwang's business model is centered on aggregating a vast selection of wholesale goods from major apparel hubs across China, such as Guangzhou's Shisanhang, Shahe, and Baima markets, as well as Hangzhou's Sijiqing market and sources from Korea's Dongdaemun. The product catalog is extensive, covering women's wear, men's wear, children's apparel, and accessories like shoes, hats, and bags, with new items added daily.

A key feature that sets Pipiwang apart is its early adoption of live video streaming for wholesale, a feature it introduced in 2016. This allows buyers to view products in real-time, providing a more transparent and engaging procurement experience that addresses the traditional online challenge of accurately assessing fabric and quality from static images. The platform also utilizes short-form videos to showcase product features effectively. For customer convenience, Pipiwang supports one-piece drop shipping and integrates secure payment methods like Alipay and WeChat Pay.

Pipiwang has demonstrated significant growth and has attracted notable investment. The company secured an angel round of 3 million RMB from Source Code Capital and Weiguang Venture Capital in 2015. This was followed by a Series A round from Jinbang Capital and a subsequent A+ round. In May 2019, the company raised 60 million CNY in a Series B round led by Eastern Bell Venture Capital. By the end of 2020, Pipiwang's annual transaction volume had surpassed 1 billion RMB, and it has received accolades such as being named a "High-tech Enterprise" in 2021.