Pintaria

About Pintaria

Pintaria, which now operates under the name Pintar, is an Indonesian education technology company built to address the skills gap and workforce needs of the nation. The company's origins trace back to 2013 with the establishment of its parent company, HarukaEDU, founded by Novistiar Rustandi and Gerald Ariff. Initially, HarukaEDU focused on partnering with universities, such as Universitas Kristen Indonesia and Universitas Al Azhar Indonesia, to help them establish an online presence by digitizing content and managing the learning technology infrastructure.

The business evolved significantly with the launch of the Pintaria platform in 2018, which offered technical and soft skills training directly to individuals preparing to join the workforce. This was followed by the launch of CorporateEDU in 2019, a service designed to provide flexible and measurable corporate training for companies, organizations, and government institutions. Pintar's business model is multifaceted, catering to individual learners (B2C), corporations (B2B), and government partners. Revenue streams include fees for online courses, certifications, and comprehensive training solutions for corporate clients like Indomaret and Krakatau Steel. The company has been a key partner in the Indonesian government's Pre-employment Card Program since 2019, assisting over two million people in completing training.

Pintar's platform provides a holistic ecosystem for workforce development. For individual learners and job seekers, it offers accredited long-term programs, short courses aligned with industry needs, and job placement services. For corporate clients, it delivers an integrated technology system for recruitment, training, certification, and talent analytics. The platform also serves as a marketplace for educators and instructors to create and deliver courses. Following a leadership transition in 2021, Ray Pulungan took over as CEO, steering the company through its rebranding from Pintaria to Pintar. The company secured a significant US$3 million in a Pre-Series A funding round in 2024, led by Havez Capital and SIG Venture Capital, to further its mission of upskilling the Indonesian workforce.