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Pinkberry

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Original tart frozen yogurt brand from los angeles ca starting in 2005

Santa Monica, United StatesFounded 2005Food
Valuation $100–250M Last recorded · 2007
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pinkberry and the history behind them.

About Pinkberry

Pinkberry is a premium frozen yogurt and ice cream retailer known for its distinctive tart flavor and high-quality ingredients. The company operates in the quick-service restaurant market, serving a diverse clientele that includes individuals, families, and corporate customers. Pinkberry's business model revolves around selling frozen yogurt, ice cream, and a variety of toppings, both in-store and through online orders. Revenue is generated through direct sales, gift cards, and a loyalty program known as Pinkcard, which encourages repeat business by offering rewards. The company also engages in corporate partnerships and bulk gift card programs for non-profits and schools. Pinkberry emphasizes a clean store environment and safe food handling practices, which have been particularly highlighted during the COVID-19 pandemic. The company aims to provide a delightful and healthy dessert experience, making it a popular choice for health-conscious consumers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2005
Headquarters
Santa Monica, United States
Employees
522
Open positions
None listed
Dealroom signal
46.3/100
Industry
Food
Sub-industry
Innovative Food
Sector
Food, Community, Branding
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Dec 2015 $0 — Kahala Brands —
GROWTH EQUITY VCEquity / VC Jan 2011 $0 — Serruya Private Equity —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Pinkberry website traffic

Latest recorded traffic for Pinkberry is 93K monthly website visits, up 47.6% over the last three months. Pinkberry's team grew 60.1% over the past year.

Latest monthly visits93K 3-month web change+47.6% 1-year team growth+60.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later1 investor entered at this stage

  • Serruya Private Equity

Other known investors2 additional known investors

  • Kahala Brands
  • Simon Equity Partners
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇺🇸 United States59.7%
🇵🇪 Peru23%
🇬🇧 United Kingdom5.8%
🇦🇪 United Arab Emirates2.2%
🇹🇷 Turkey2.2%
Top 5 of 13 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pinkberry on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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