PiniOn

About PiniOn

PiniOn operates as a mobile-first market research platform based in São Paulo, Brazil, having been founded in 2012. The company crowdsources market intelligence by deploying a community of users to complete location-based "missions."

The core of PiniOn's service is a mobile application that allows individuals to earn money and points by completing tasks such as taking photos, answering questions, and providing opinions on brands, products, and services. These missions are available at various locations, including shopping malls, supermarkets, cinemas, and even from home. This model provides client businesses with real-world data and consumer insights to assess market fit and brand positioning. For users, the platform creates a gamified experience where completing more missions can unlock new and more lucrative opportunities. To receive payment, users must accumulate at least R$25, which can then be withdrawn to a Brazilian bank account via Pix.

The business serves companies that need to understand their consumers and market positioning, effectively turning everyday people into on-the-ground auditors and researchers. Its revenue is generated by charging these businesses for the data and insights collected by its user base. The company is venture-backed, having raised a total of $23.3 million through multiple funding rounds, including a Series A round of $20 million in December 2022.