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Pilar

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Enhancing the real estate market by empowering professional real estate agents with cutting-edge technology and expert support

São Paulo, BrazilFounded 2021Marketing
Valuation $25–50M Last recorded · 2025
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pilar and the history behind them.

About Pilar

Soupilar.com.br is a startup that operates in the real estate market, focusing on enhancing the capabilities and opportunities for professional brokers. The company functions as a network of brokers who invest in other brokers, aiming to foster growth and success through high-level connections and network intelligence. Essentially, Soupilar.com.br serves as a platform where brokers can connect, share stories, and potentially form new partnerships, leveraging the collective expertise and resources of the network.

The primary clients of Soupilar.com.br are professional real estate brokers who are looking to expand their business, improve their skills, and increase their market reach. By providing a structured environment with access to top experts, advanced technology, and a supportive community, the company helps brokers navigate the complexities of real estate negotiations and transactions more effectively.

Soupilar.com.br operates within the real estate industry, a market characterized by its dynamic nature and the critical role of personal connections and expertise. The company's business model revolves around creating value for its broker members through networking opportunities, professional development, and investment in their growth. This model not only helps brokers succeed but also ensures a continuous cycle of investment and return within the network.

Revenue generation for Soupilar.com.br likely comes from membership fees, premium services, and possibly a commission structure tied to successful real estate transactions facilitated through the platform. By investing in brokers and providing them with the tools and connections they need to thrive, the company creates a sustainable business model that benefits all parties involved.

Source: Dealroom company data

At a glance

Founded
2021
Headquarters
São Paulo, Brazil
Sector
Marketing

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • Alexia Ventures
  • Endeavor
  • LASP Capital
  • FJ Labs
  • STAMINA Venture Capital
  • Gilgamesh Ventures
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇧🇷 Brazil97.1%
🇿🇦 South Africa1%
🇺🇸 United States1%
🇬🇹 Guatemala1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pilar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Pilar on the full Dealroom platform

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