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COMPANY PROFILE

Pietra

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Easy to use tools for creators to launch product lines and lifestyle eCommerce brands

New York City, United StatesFounded 2019Marketing
Valuation $50–100M Last recorded · 2023
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pietra and the history behind them.

About Pietra

Pietra Studio, founded by Seth Rogen, is a comprehensive platform that serves over 150,000 brands and entrepreneurs. The company operates in the e-commerce market, providing a one-stop solution for businesses to manage product design, sourcing, fulfillment, sales, and marketing. The platform is particularly beneficial for beginners who are looking to establish an online business, offering a step-by-step guide to help them get started.

Pietra Studio's business model is centered around providing AI-powered creative tools, a marketplace of vetted factories for products, packaging, and creative services, and data dashboards for business insights. This allows brands to save time and money by streamlining their operations. The platform also offers sourcing and manufacturing services, giving businesses access to a global network of vetted factories and service providers. This includes software to manage purchase orders, assets, and payments with existing suppliers.

In terms of logistics and fulfillment, Pietra Studio offers high-touch order fulfillment for direct-to-consumer brands. The company's private third-party logistics (3PL) is available to all members, with no minimums or setup fees. They also provide automated customer support and the ability to list on multiple channels such as Amazon, Instagram, Google, and TikTok Shop. This allows businesses to scale easily and efficiently.

In summary, Pietra Studio is a comprehensive platform that provides a range of services to help businesses operate efficiently and grow. The company generates revenue through its platform by providing a range of services to businesses.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
106
Open positions
None listed
Dealroom signal
81.5/100
Industry
Marketing
Sector
Marketing
Technology
Artificial Intelligence
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Mar 2023 $16M $64M M13 ↗
OtherOther financing Oct 2021 $0 — UTA Investcorp Fund Management ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Pietra website traffic

Latest recorded traffic for Pietra is 69K monthly website visits, down 17.9% over the last three months. Pietra's team grew 0% over the past year.

Latest monthly visits69K 3-month web change-17.9% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

Series A3 investors entered at this stage

Series B and later1 investor entered at this stage

  • M13

Other known investors2 additional known investors

  • UTA Investcorp Fund Management
  • United Talent Agency
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pietra on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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