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Pier

Fintech · São Paulo, Brazil · Founded 2018

We are the first digital insurance company in Brazil MoreLess

Pier Digital emerged as a beacon in the digital landscape, founded by visionary entrepreneurs whose names have become synonymous with innovation in the tech industry. The company was established with a clear mission: to revolutionize digital marketing and analytics.

The founders, driven by a shared passion for technology and data-driven solutions, embarked on their journey by identifying a gap in the market for comprehensive digital analytics tools. Their vision was to create a platform that not only provided insights but also empowered businesses to make informed decisions.

Pier Digital's breakthrough came when they secured a significant funding round, which propelled them into the spotlight. This influx of capital allowed them to expand their team, enhance their technology, and broaden their market reach. The company's growth was marked by strategic partnerships and a commitment to innovation, which set them apart from competitors.

As Pier Digital continued to evolve, they faced challenges typical of a fast-growing tech company. However, their ability to adapt and innovate ensured their continued success. The company's journey is a testament to the power of vision, perseverance, and the relentless pursuit of excellence in the digital age.

Company overview

Pier company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
São Paulo, Brazil
Employees
236
Open positions
13
Dealroom signal
83.3
client focusb2ctechnologyMobile appsub industryInsurancebusiness modelSaaSindustryFintechsectorProduct InsurancesectorCar InsurancesectorChallenger InsurancesectorPandC Insurance

Valuation & funding

Pier funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Sep 2021 $20M $80M Raiz Investimentos
SERIES AEquity / VC Oct 2020 $15M $58M BTG Pactual · Monashees · MercadoLibre · Canary
EARLY VCEquity / VC May 2019 $7.6M $30M Undisclosed
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 235
2025 230
2024 216
2023 211
2022 310
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pier website traffic

Latest recorded traffic for Pier is 360K monthly website visits, up 16.1% over the last three months. Pier's team grew 2.6% over the past year.

Latest monthly visits360K 3-month web change+16.1% 1-year team growth+2.6%
Monthly website visits69 observations · Oct 2020–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Pier compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pier's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Pier's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Monashees
BTG Pactual
MercadoLibre
Canary
Raiz Investimentos
Other known 5 additional known investors
Airborne Ventures
Endeavor ScaleUp Ventures
Mercado Libre Fund
Norte Ventures
Norte Ventures

Global footprint

Where Pier has talent and traffic

Workforce by country
2 countries with
team presence
🇧🇷 Brazil98.9%
🇺🇸 United States0.5%
2 countries shown

In the news

Latest news about Pier

Recent press, funding announcements, and product moves mentioning Pier — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Pier

An AI-synthesized read of the highest-engagement posts about Pier on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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