Pidge

About Pidge

Pidge operates as a logistics intelligence and fulfillment solutions provider, targeting the business-to-business (B2B) market in India. Founded in 2019 by the father-son duo Ratnesh Verma and Rushil Mohan, the Gurugram-based company was born from Verma's personal frustrations with the limitations of on-demand delivery services. Verma, leveraging an extensive background in the hospitality industry with leadership roles at Hyatt Hotels and Whitbread, identified a gap in the market for a reliable, radius-free, on-demand logistics solution. His son, Rushil Mohan, joined as co-founder after completing his Master's degree, contributing to the venture's technological foundation.

The company's core offering is a Software-as-a-Service (SaaS) platform that functions as a unified logistics ecosystem. This platform connects businesses that require delivery services with a network of first-party (1PL), second-party (2PL), and third-party logistics (3PL) providers. The business model is structured around a pay-as-you-go system, eliminating onboarding costs for its clients, and also incorporates a yield optimization model based on demand predictability and dynamic pricing. Pidge serves a diverse clientele, including MSMEs, large enterprises, e-commerce brands, cloud kitchens, and restaurants.

Pidge's product suite is designed to streamline the entire last-mile delivery process. A key component is "Pidge Titan," an AI-powered allocation engine that uses numerous variables to match orders with the most suitable delivery partner based on factors like cost, speed, and service quality. The platform also offers tools for route optimization, real-time order tracking, rider management, and automated customer communication. A distinctive feature is the "Pidge Powered Network" (PPN), a hybrid network of over 200 delivery partners that enables businesses to launch or supplement their fleets, ensuring fulfillment even in remote locations. Recently, Pidge has integrated with the government-backed Open Network for Digital Commerce (ONDC), aiming to accelerate e-commerce growth and enhance market access for small and medium-sized businesses across India.