Pide Directo

About Pide Directo

Pide Directo positions itself as a comprehensive restaurant management platform, enabling local businesses in Latin America to bypass third-party delivery aggregators. The company was established in Monterrey, Mexico, in 2020 by co-founders Hussein Fawzi, Antonio Nacoud, Ronni Samir Sulaka, and Anders Steiner. The founding team's journey began with a corporate wellness program connecting employees with restaurants, which pivoted during the pandemic due to the surge in home delivery demand. This shift highlighted the unsustainable commission rates of 25-30% charged by delivery marketplaces, prompting the creation of Pide Directo to digitize and empower local businesses.

The company's core offering is a suite of digital tools designed to optimize operations and enhance customer experience for restaurants, pharmacies, and other local retailers. Its product lineup includes a point-of-sale (POS) system, payment terminals, online ordering capabilities through branded websites, and a logistics orchestrator for delivery management. This logistics service integrates with major delivery fleets like Rappi, Uber, and Didi, or allows businesses to connect their own drivers, all while providing real-time order tracking for the end customer. Pide Directo operates on a fixed monthly subscription fee model, providing businesses with a predictable cost structure as opposed to commission-based systems. This model allows merchants to retain their profit margins and build their own customer databases.

A significant milestone for the company was its participation in the Y Combinator accelerator program in the summer of 2021, which was followed by a seed funding round of $5.25 million. To date, Pide Directo has raised a total of $5.85 million over two funding rounds. In a strategic move in 2024, Pide Directo merged with Ambit Technology, a company founded in 2003, to create Ambit One. This merger combines Pide Directo's technological agility with Ambit's established market experience to offer a more robust, all-in-one solution for restaurants and retailers, leveraging big data and machine learning to provide tangible results in savings and additional profits.