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Pictor

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Biotechnology company that develops, manufactures and markets immunodiagnostic products

Auckland, New ZealandFounded 2006Biotech & Life Sciences
Valuation $25–50M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Pictor

Pictor Limited specializes in multiplexed immunodiagnostic technology, focusing on high throughput antibody testing systems. The company operates in the healthcare diagnostics market, serving medical laboratories and healthcare providers. Pictor's core product is the PictArray™ SARS CoV 2 ELISA Kit, which, in collaboration with SCIENION, is used for international commercialization. This kit allows for the detection of multiple analytes in a single test, specifically IgG antibodies to both the Spike Protein and Nucleocapsid Protein of SARS CoV 2. This capability leads to better health outcomes through earlier diagnosis, prevention, and treatment of COVID-19. Pictor's business model revolves around selling these diagnostic kits and related imaging systems, generating revenue through product sales and strategic partnerships. The company aims to enhance cost-effective and efficient operations in the diagnostics field.

Source: Dealroom company data

At a glance

Founded
2006
Headquarters
Auckland, New Zealand
Sector
Biotech & Life Sciences

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Marko Bogoievski
  • K1W1
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States42.1%
🇳🇿 New Zealand36.8%
🇮🇳 India15.8%
🇬🇧 United Kingdom5.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pictor on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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