Pickrr Technologies

About Pickrr Technologies

Pickrr Technologies operates as a software-as-a-service (SaaS) based logistics platform, providing end-to-end shipping solutions for e-commerce businesses in India. The company was founded in 2015 by Gaurav Mangla, Ankit Kaushik, and Rhitiman Majumder. The founders, who knew each other from their time at consulting firm iRunway, identified a gap in the market related to the lack of transparency and variable pricing among courier services. Initially, they launched with an operations-heavy hyperlocal model, handling pick-up, packing, and delivery themselves before pivoting in 2016 to a pure technology layer that sits on top of existing logistics infrastructure.

The company's primary clients include direct-to-consumer (D2C) brands, small and medium-sized businesses (SMBs), and e-tailers who require streamlined logistics without managing multiple courier contracts. Pickrr's business model is centered on aggregating multiple courier partners onto a single platform. Revenue is generated primarily through a commission-based model, where the company takes a percentage of the shipping cost for each order processed. It also offers premium, fee-based services like advanced analytics and dedicated account management.

Pickrr's core product is a plug-and-play logistics solution that integrates with over 50 e-commerce platforms and marketplaces like Shopify and Amazon. A key feature is its proprietary algorithm, 'Calcula', which analyzes numerous data points to recommend the most efficient courier partner for a given pin code, aiming to reduce delivery times and costs. The platform provides a suite of tools for sellers, including real-time order tracking, daily cash-on-delivery (COD) remittance, and management of non-delivery reports (NDR) to reduce return-to-origin (RTO) rates. Additionally, Pickrr Plus offers intelligent warehousing and fulfillment services across India, operating on a pay-per-use model to help sellers decrease fixed logistics costs and offer faster delivery, often within 24-48 hours.

A significant milestone in the company's history was its acquisition by Shiprocket in June 2022, in a deal valued at approximately $200 million. Following the acquisition, Pickrr continues to operate as a standalone entity, with its founders remaining in their roles. This consolidation was positioned to strengthen Shiprocket's D2C enablement operating system by combining Pickrr's focus on larger brands with Shiprocket's established base of small and medium businesses.