P
Picker
A place where people share their experience and opinions to help the community find the best products
About Picker
Founded in 2018 by Daniel Ramos, Conan Moriarty, and Enric Gabarró, Picker is a social commerce platform headquartered in Barcelona, Spain. The company was established to change the way people discover and shop for products online, moving from traditional search-based methods to a more social and recommendation-driven experience. The founding team's background in technology and e-commerce was instrumental in developing the platform.
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The business operates on a B2C and B2B marketplace model. For consumers, it provides an app where they can discover products recommended by friends, influencers, and other users within the community. This creates a curated shopping experience based on trust and social proof. For businesses and influencers, Picker offers a platform to create storefronts, share product collections, and earn commissions on sales generated through their recommendations, functioning as an affiliate marketing tool.
The core service is a mobile application that allows users to create "Pickers"—collections of their favorite products from various online stores. These collections can be shared with their followers, who can then browse and purchase the items directly through the app. This model serves a market of online shoppers looking for authentic recommendations and provides a channel for influencers and brands to monetize their content. By November 2021, the company had extended its seed funding to a total of €3.4 million.
Latest news
Press, funding announcements and product moves mentioning Picker.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Nov 2021 | $2.3M | $9.2M | Andreas Mihalovits · Luxor Capital · b2venture | ↗ |
| SEED✓Equity / VC | Oct 2020 | $1.4M | $5.7M | b2venture | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Picker is 60 monthly website visits, down 53.8% over the last three months. Picker's team grew 47% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
- AAA Armengol
Reus Capital Partners
Lanai Partners
César Isern
b2venture
Luxor Capital
Andreas Mihalovits
Series B and later1 investor entered at this stage
ENISA
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Picker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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