PhoneAndPhone

About PhoneAndPhone

PhoneAndPhone.com was established in 2005 by founder Warren Barthes as an e-commerce site specializing in mobile telephony. The company, based in Kremlin-Bicêtre, France, became a prominent online retailer for mobile phones. PhoneAndPhone.com's business model included collaborating with major mobile phone operators and achieving a turnover of 20 million euros by 2008 with 400,000 customers.

In addition to its direct-to-consumer sales, the company provided its e-commerce platform as a white-label solution to major retailers such as Pixmania, Micromania, Carrefour, Auchan, and PriceMinister. This enabled these larger brands to market mobile telephony offers, with or without subscriptions, under their own name. In early 2010, PhoneAndPhone.com secured €11.3 million in funding from investors including Innovacom and XAnge Private Equity to support its growth and European expansion plans into Spain, Germany, and England. The company's business model allowed it to reach equilibrium almost immediately and it grew to employ 50 people.