Phoenix Finance

About Phoenix Finance

Phoenix Finance (fengjr.com), established by Phoenix Satellite Television Group, launched its operations on December 2, 2014. The company was created to serve Chinese investors globally by providing a comprehensive financial investment platform.

The firm operates as a financial technology platform, connecting users with a variety of financial institutions and products. Its core business involves sourcing and evaluating financial assets to offer clients a range of investment options, including peer-to-peer (P2P) lending, funds, and insurance products. The platform targets a clientele that includes high-net-worth individuals and a broader base of investors who were previously underserved by traditional banks. Revenue is generated through fees associated with matching lenders and borrowers and for loan servicing. A key part of its strategy has been to use technology, including data warehousing and proprietary models, to serve a large volume of customers at a marginal cost.

The platform provides customized wealth management solutions tailored to individual client needs and risk profiles. In addition to its digital offerings, Phoenix Finance established physical wealth management centers in Beijing and Shenzhen in 2017 to serve clients in key economic regions of China. The company also launched an international website in January 2017 to cater to overseas Chinese investors. A significant milestone was achieved in December 2015 when it secured an $80 million Series A financing round. By the end of 2017, the platform had amassed over 5.9 million registered users and facilitated transactions exceeding 61.5 billion yuan. PitchBook data indicates the company is now out of business as of January 2022.