Pflege.de

Before co-founding pflege.de, Dr. Benedikt Zacher developed a healthcare business unit for the consulting firm Altran, while Lars Kilchert gained startup experience through Hanse Ventures' Entrepreneur-in-Residence program. Their combined expertise shaped the company's direction, with Zacher focusing on business development and Kilchert on operations. The venture secured initial funding from investors like Hanse Ventures and Aschendorff. Over the years, it attracted further investment from notable backers including Holtzbrinck Digital, ALSTIN Capital, and the KfW banking group, raising approximately 14 million euros in total. A significant milestone was the acquisition by the Paul Hartmann Group, a major manufacturer of medical and care products, which was finalized in January 2021.

The platform serves as a comprehensive resource for people in need of care and their relatives, reportedly attracting around 10 million visitors annually. It provides extensive information through over 400 articles, guides, and expert insights covering all facets of home care. The business model is multifaceted, generating revenue through several channels. A key service is the "curabox," a subscription box that delivers consumable nursing aids directly to users' homes, with the company handling the formalities for reimbursement from care insurance funds. Furthermore, pflege.de facilitates connections between users and providers of services such as accessible bathroom conversions or stairlifts. The platform also offers free telephone consultations with qualified care advisors who provide guidance on rights and benefits. Digital tools, like a care degree calculator, further support users in navigating their care journey. Keywords: elder care platform, home care services, nursing support Germany, care consulting, senior assistance, digital health, care insurance navigation, nursing aids subscription, curabox, assisted living information, care degree calculator, Paul Hartmann AG, Lars Kilchert, Benedikt Zacher, elder housing, family care support, medical advisory, senior services portal, German care market, care product delivery