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PetPlate

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A direct-to-consumer subscription service that delivers fresh-cooked, human grade dog food

New York City, United StatesFounded 2015eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2020

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About PetPlate

Pet Plate operates in the pet food industry, offering personalized, vet-formulated meals for dogs. The company targets pet owners who prioritize the health and well-being of their pets. Pet Plate's business model revolves around a subscription service, where customers receive regular deliveries of freshly prepared, human-grade dog food. The meals are crafted using USDA meats, fruits, and vegetables, and are free from artificial preservatives, colors, and flavors. Each meal plan is tailored to the specific dietary needs and preferences of individual dogs, ensuring balanced nutrition for all life stages. Pet Plate generates revenue through its subscription plans, which provide ongoing, convenient meal deliveries directly to customers' homes. The company differentiates itself by emphasizing the quality and safety of its ingredients, as well as the expertise of its veterinary nutritionist in formulating the meals.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: New York City, United States
Employees: 13
Open positions: None listed
Dealroom signal: 59.3/100
Industry: Food
Sub-industry: Food Logistics & Delivery
Sector: eCommerce & Marketplaces, Delivery, Pets
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCEquity / VC	Jun 2023	$9.4M	$38M	Undisclosed	—
DEBT✓Debt	Nov 2022	$6M	—	Undisclosed	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

PetPlate website traffic

Latest recorded traffic for PetPlate is 36K monthly website visits, up 9.1% over the last three months. PetPlate's team declined 31.6% over the past year.

Latest monthly visits36K 3-month web change+9.1% 1-year team growth-31.6%

Monthly website visitsOct 2017–Jul 2026

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