P
Petlove
Online pet store and pet health plans in Brazil
About Petlove
PetLove is a Brazilian e-commerce company that operates in the pet market, one of the largest in the world. The company has a diversified business model, but its core is a subscription platform for pet products.
Through its website and app, PetLove offers a wide range of products for dogs, cats, fish, reptiles, and rodents. This includes food, supplements, accessories, and other essential items for pet care. The company's primary clients are pet owners in Brazil who are looking for a convenient and accessible way to purchase products for their animals.
PetLove's business model is based on a recurring revenue stream from its subscription service. Customers can set up regular deliveries of their chosen products, ensuring a steady income for the company. Additionally, the company generates revenue from individual sales on its platform. By offering a comprehensive selection of products and a convenient subscription service, PetLove has established itself as a major player in the Brazilian pet industry.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1999
- Headquarters
- São Paulo, Brazil
- Employees
- 2,523
- Open positions
- 32
- Dealroom signal
- 91.0/100
- Industry
- Home Living
- Sector
- eCommerce & Marketplaces, Pets
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 3 companies, latest Nov 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Aug 2021 | $150M | $600M | SoftBank · Softbank Capital · Monashees · Riverwood Capital | — |
| LATE VCOther financing | Apr 2021 | $0 | — | Porto Seguro | — |
Growth signals
Latest recorded traffic for Petlove is 6.6M monthly website visits, up 43.5% over the last three months. Petlove's team grew 10.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Pet TrustSecure digital profiles for pets, ensuring easy access to vital information and reducing fraud risk for breeders and pet owners |
Manchester, United Kingdom | Operational | — | — | — |
 ScratchSubscription-based dog food with sustainable Australian ingredients. |
Melbourne, Australia | Operational | |||
 ScrumblesNatural Pet Food | Tailor Made for Cats and Dogs | Scrumbles |
London, United Kingdom | Operational | |||
 Trusted HousesittersEnables people to find trusted home sitters |
London, United Kingdom | Acquired | |||
 TailscoNutritionally tailored dog food delivered to your doorstep |
London, United Kingdom | Acquired | |||
 Lily's KitchenA natural and organic pet food company |
London, United Kingdom | Acquired | |||
 The PackA food technology startup, creating nutritious, healthy plant-based pet food |
London, United Kingdom | Acquired | |||
 Edgard & CooperDelivering naturally tasty cat and dog food that everybody and the planet can feel good about |
Kortrijk, Belgium | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ProvetBrazil
→
NO
NofaroBrazil
→
VetusSão Paulo, BrazilManagement Platform for Pet Shop, Veterinary Clinic and Veterinary Hospital
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Series B and later6 investors entered at this stage
SoftBank
L Catterton
Porto Seguro
Softbank Capital
Riverwood Capital
Tarpon Investimntos
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Petlove on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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