P
PetLove
eCommerce & Marketplaces · São Paulo, Brazil · Founded 1999
Operates as an online store that offers a wide range of pet products MoreLess
PetLove is a Brazilian e-commerce company that operates in the pet market, one of the largest in the world. The company has a diversified business model, but its core is a subscription platform for pet products.
Through its website and app, PetLove offers a wide range of products for dogs, cats, fish, reptiles, and rodents. This includes food, supplements, accessories, and other essential items for pet care. The company's primary clients are pet owners in Brazil who are looking for a convenient and accessible way to purchase products for their animals.
PetLove's business model is based on a recurring revenue stream from its subscription service. Customers can set up regular deliveries of their chosen products, ensuring a steady income for the company. Additionally, the company generates revenue from individual sales on its platform. By offering a comprehensive selection of products and a convenient subscription service, PetLove has established itself as a major player in the Brazilian pet industry.
Keywords: e-commerce, subscription service, pet products, Brazil, pet care, online retail, pet food, pet supplies, animal health, direct-to-consumer
Company overview
PetLove company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 1999
- Headquarters
- São Paulo, Brazil
- Employees
- 2,523
- Open positions
- 32
- Dealroom signal
- 91.0
- Investment activity
- 3 companies · latest Nov 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
PetLove funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Aug 2021 | $150M | $600M | SoftBank · Softbank Capital · Monashees · Riverwood Capital | — |
| LATE VCOther financing | Apr 2021 | $0 | — | Porto Seguro | — |
| GROWTH EQUITY VCOther financing | Jun 2020 | $0 | — | L Catterton | — |
| LATE VCOther financing | Apr 2020 | $48M | $192M | SoftBank | ↗ |
| EARLY VCOther financing | Jun 2015 | $4.8M | $19M | Undisclosed | — |
| FundingOther financing | Feb 2013 | Tiger Global · Monashees | ↗ | ||
| SERIES AOther financing | Aug 2011 | KaszeK Ventures · Tiger Global · Monashees | — |
Growth signals
PetLove website traffic
Latest recorded traffic for PetLove is 6.6M monthly website visits, up 43.5% over the last three months. PetLove's team grew 10.2% over the past year.
Hiring
Open positions at PetLove
Current openings linked to this company in Dealroom.
Comparisons
PetLove compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Pet TrustSecure digital profiles for pets, ensuring easy access to vital information and reducing fraud risk for breeders and pet owners |
Manchester, United Kingdom | Operational | — | — | — |
 ScratchSubscription-based dog food with sustainable Australian ingredients. |
Melbourne, Australia | Operational | |||
 ScrumblesNatural Pet Food | Tailor Made for Cats and Dogs | Scrumbles |
London, United Kingdom | Operational | |||
 Trusted HousesittersEnables people to find trusted home sitters |
London, United Kingdom | Acquired | |||
 TailscoNutritionally tailored dog food delivered to your doorstep |
London, United Kingdom | Acquired | |||
 Lily's KitchenA natural and organic pet food company |
London, United Kingdom | Acquired | |||
 The PackA food technology startup, creating nutritious, healthy plant-based pet food |
London, United Kingdom | Acquired | |||
 Edgard & CooperDelivering naturally tasty cat and dog food that everybody and the planet can feel good about |
Kortrijk, Belgium | Acquired |
Capital deployed
PetLove investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ProvetBrazil
→
NO
NofaroBrazil
→
VetusSão Paulo, BrazilManagement Platform for Pet Shop, Veterinary Clinic and Veterinary Hospital
→
Talent graph
PetLove's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where PetLove has talent and traffic
team presence
In the news
Latest news about PetLove
Recent press, funding announcements, and product moves mentioning PetLove — open to read from the original sources.
Market sentiment
What the market is saying about PetLove
An AI-synthesized read of the highest-engagement posts about PetLove on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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