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Petkit
A wearable device for dogs, recording and analyzing its behavioral data and track pet's location
About Petkit
Petkit is a technology-driven startup that specializes in creating smart home products for pets. The company operates in the pet care market, serving pet owners who are looking for innovative and convenient solutions to manage their pets' needs. The company's product range includes smart feeders, automatic water fountains, pet grooming kits, and high-performance cat litter pads, among others.
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The company's business model is centered around the sale of these smart pet care products. Petkit's products are designed to be controlled remotely via the PETKIT APP, allowing pet owners to manage their pets' habits from anywhere at any time. This includes products like the Fresh Element Gemini, a dual-hopper smart feeder that provides tailored nutrition for pets, and the Eversweet 3 Pro, a wireless automatic water fountain that ensures pets have 24/7 access to clean and fresh water.
The company also offers promotional discounts on its products, which is a common strategy to attract and retain customers. For instance, customers can save up to $160 on the purchase of certain products using a code provided by the company.
Petkit has received positive reviews from various media outlets, including BBC Science Focus and CNN Underscored, for its innovative pet care solutions. This indicates a strong market presence and potential for growth in the pet care industry.
At a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Huangpu, China
- Employees
- 35
- Open positions
- None listed
- Dealroom signal
- 90.7/100
- Industry
- Home Living
- Sector
- Home Living, Consumer Electronics, Core AI, Wearable, Pets, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Hardware, Computer Vision, Connected Device, IoT InternetOfThings
- Business model
- Manufacturing
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Petkit.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Jul 2021 | $60M | $240M | Qiming Venture Partners · Atlas Capital · Notable Capital · INCE Capital | ↗ |
| SERIES COther financing | Sep 2020 | — | — | Qiming Venture Partners · Kunyan Capital · Notable Capital · INCE Capital | ↗ |
Growth signals
Latest recorded traffic for Petkit is 250K monthly website visits, up 38.9% over the last three months. Petkit's team grew 12.9% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later5 investors entered at this stage
Qiming Venture Partners- KCKunyan Capital
INCE Capital
CDH Investments- ACAtlas Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Petkit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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