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PETKIT

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Smart pet feeders, fountains, litter robots and connected pet-care hardware from Shanghai

Huangpu, ChinaFounded 2013Home Living
Valuation $250–500M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PETKIT and the history behind them.

About PETKIT

PETKIT (小佩宠物; Shanghai Peiqi Network Technology) is a Chinese pet-tech company founded in 2013 that designs and sells connected pet-care hardware and apps for urban pet owners. Its product lines cover smart feeders (including dual-hopper Fresh Element models), automatic water fountains (Eversweet series), litter robots, grooming and hygiene accessories, with remote control via the PETKIT app.

Beyond hardware, PETKIT has expanded into pet retail stores, pet hospitals and pet food, positioning itself as a broader pet-lifestyle platform rather than a single wearable tracker. The company has raised multiple venture rounds culminating in a reported ~USD50M Series D (Sofina, CDH Baifu and others), with cumulative funding near RMB1bn in Chinese coverage.

PETKIT serves consumers in China and overseas markets through e-commerce and retail channels. Its Dealroom tagline previously incorrectly described a dog wearable/location tracker; the core business is smart home pet appliances and an expanding offline service footprint.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Huangpu, China
Employees
35
Open positions
None listed
Dealroom signal
90.7/100
Industry
Home Living
Sector
Home Living, Consumer Electronics, Core AI, Wearable, Pets, Hard Tech, AI Applications
Technology
Artificial Intelligence, Hardware, Computer Vision, Connected Device, IoT InternetOfThings
Business model
Manufacturing
Client focus
b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Jul 2021 $60M $240M Qiming Venture Partners · Atlas Capital · Notable Capital · INCE Capital ↗
SERIES COther financing Sep 2020 — — Qiming Venture Partners · Kunyan Capital · Notable Capital · INCE Capital ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

PETKIT website traffic

Latest recorded traffic for PETKIT is 250K monthly website visits, up 38.9% over the last three months. PETKIT's team grew 12.9% over the past year.

Latest monthly visits250K 3-month web change+38.9% 1-year team growth+12.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later5 investors entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇨🇳 China38.5%
🇸🇬 Singapore15.4%
🇺🇸 United States15.4%
🇩🇪 Germany7.7%
🇮🇩 Indonesia7.7%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PETKIT on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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