P
Petbuddy Group
Sustainable brands that make pets happier and healthier
About Petbuddy Group
PetBuddy Group (PBG) is a conglomerate of sustainable pet care brands that leverage technology and current trends to benefit pets, pet parents, and the planet. The company operates in the pet care market, focusing on creating value through a subscription-based business model. This model allows PBG to maintain a close relationship with its highly engaged customer base by offering recurring deliveries of healthy snacks, chews, and toys for pets. PBG's core clients are pet owners who are passionate about the well-being of their pets and are looking for sustainable and innovative solutions. The company generates revenue primarily through its subscription services, which provide a steady stream of income and foster customer loyalty. Backed by venture capital and guided by top advisors, PBG is poised for expansion in the European and Asian markets. The company's scalable operations and strong use of data analytics further enhance its growth potential. PBG's mission is to build the pet care brands of tomorrow that truly offer value for pets and their parents, while also being environmentally conscious.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Stockholm, Sweden
- Employees
- 31
- Open positions
- None listed
- Dealroom signal
- 79.7/100
- Industry
- Food
- Sector
- eCommerce & Marketplaces, Pets, Pet Food
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 3 companies, latest Jun 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Dec 2021 | $0 | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Petbuddy Group is 740 monthly website visits, down 43.1% over the last three months. Petbuddy Group's team grew 19.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Thrive Pet FoodsCanterbury, United Kingdomthrive organic, 0% Nonsense, Cat & Dog foods and treats | Thrive Pet Foods
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Little BigPawWorcester, United KingdomBritish made Complete Foods and Treats for dogs and cats
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OL
OliniEspoo, FinlandMarketplace for pets owners
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors1 additional known investor
David Knape
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Petbuddy Group on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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