P
Pet Media Group
Leading operator of Europe's largest online marketplaces for pets and related services, ensuring animal welfare and connecting pet lovers
About Pet Media Group
PetMediaGroup operates as a leading global online marketplace in the pet industry. The company's primary function is to facilitate the adoption of pets, assisting over 1.5 million animals in finding new homes annually. PetMediaGroup serves a diverse clientele, including breeders, pet owners, and potential pet buyers. The company operates in various markets worldwide, with a notable presence in Czechia and Scandinavia.
PetMediaGroup's business model is centered on providing a trustworthy and convenient platform for pet transactions. The company achieves this by leveraging technology to streamline the process of pet adoption, making it easier for breeders and potential pet owners to connect. The company also prioritizes safety, implementing measures to prevent misuse of its platform.
The company generates revenue through its online marketplace operations. While the specifics of its revenue model are not explicitly stated, it can be inferred that the company may charge fees for listings or transactions made through its platform. Additionally, PetMediaGroup's strategy includes partnering with and acquiring other leading pet marketplaces, which could contribute to its revenue and market share.
In summary, PetMediaGroup is a global online pet marketplace that uses technology to facilitate pet adoptions, serving breeders and potential pet owners. The company operates in various markets, with a focus on trust, safety, and convenience. Its revenue is likely derived from fees associated with its platform's use and strategic acquisitions of other pet marketplaces.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Stockholm, Sweden
- Employees
- 70
- Open positions
- 5
- Dealroom signal
- 76.3/100
- Industry
- Marketing
- Sector
- eCommerce & Marketplaces, Classifieds
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 3 companies, latest Aug 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Aug 2019 | $12M | $48M | Verdane Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pet Media Group is 7.6K monthly website visits, down 36.7% over the last three months. Pet Media Group's team grew 12.9% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Karlsson HorsesGeorgsmarienhütte, GermanyBuying and selling horses | horse market ehorses.com
→
DeineTierwelt.deHanover, GermanyGermany's leading pet community
→
PuppyplaatsNetherlands
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Verdane Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pet Media Group on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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