Pet'em

About Pet'em

Pet'em, operating under the domain ichongwujia.com, is a pet service provider headquartered in Beijing, China. The company was established in 2015 to cater to the growing pet market by offering customized service modes for pet owners. Pet'em operates on a business-to-business (B2B) and business-to-consumer (B2C) model, positioning itself as a marketplace and e-commerce platform within the pet wellness and beauty sector. The primary revenue stream appears to be commission-based, generated from transactions facilitated through its platform.

The company has demonstrated a consistent ability to attract significant investment, indicating strong investor confidence in its growth trajectory. In September 2019, Pet'em secured $14.0 million in a Series B funding round led by Panda Capital. This was followed by a Late VC round in September 2022, where Boxin Capital invested $3.6 million at a $70.0 million valuation. Most recently, in August 2023, the company raised CNY 200 million in a Series C round, again with participation from Boxin Capital, bringing its total disclosed funding to over €40 million.

Through its platform, which includes a mobile application, Pet'em connects pet owners with a variety of services, aiming to provide a comprehensive and exclusive experience. The business targets the hyper-verticalized marketplace for pet-related needs, including food and health services.