P
Pesto
Pesto Secured Rewards Mastercard® for credit building, using eligible items as security, flexible borrowing, and insured shipping, with a calculator to estimate credit lines, a mobile app, and more
About Pesto
Pesto operates in the financial services sector, focusing on providing affordable credit solutions to consumers. The company offers a unique credit card product that allows users to avoid interest charges if they pay their balance in full within 21 days of the billing cycle. Pesto's target market includes individuals who may not have a high credit score but need access to credit. The business model revolves around issuing credit cards and earning revenue through interest on balances not paid in full and fees associated with cash advances. Pesto differentiates itself by offering significantly lower APR rates compared to traditional pawn loans, which can charge up to 300% APR. The company also provides valuable resources such as guides and reviews of pawn shops in various cities, helping consumers make informed decisions.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Pesto.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2023 | $11M | $44M | Y Combinator · Commerce Ventures · NJF Capital · Human Capital | ↗ |
| SEED✓Equity / VC | Aug 2021 | $125K | $500K | Y Combinator | — |
Growth signals
Latest recorded traffic for Pesto is 1.6K monthly website visits, down 59% over the last three months. Pesto's team declined 11.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A11 investors entered at this stage
Activant Capital
Plural
Commerce Ventures
NJF Capital
Human Capital
NOMO Ventures
Great Oaks Venture Capital
Soma Capital- OIOEL Venture Investments
Core Innovation Capital
OVO Fund
Other known investors3 additional known investors
Sozo Ventures
Trustage
TruStage Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pesto on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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