Perx Technologies

Headquartered in Singapore, Perx Technologies operates as an enterprise-grade, cloud-based loyalty and customer engagement software provider. The firm primarily serves large B2C enterprises in sectors such as financial services, telecommunications, and retail. Its business model is centered on a Software-as-a-Service (SaaS) platform that enables clients to design, launch, and manage data-driven customer loyalty and engagement campaigns. Revenue is generated through this enterprise software, which helps businesses to monetize customer interactions and create new revenue streams.

Founded in 2011 by Andrew Roth and Anna Gong, Perx Technologies initially launched as a consumer-facing mobile loyalty app. Anna Gong, who took over as CEO in November 2014, has a background of over two decades in the global technology and enterprise software industry, including roles at CA Technologies and Infor. Recognizing the limitations and crowded nature of the B2C model, she orchestrated a significant pivot. In 2015, the company secured Series A funding from investors, including Eduardo Saverin, to redevelop its platform for an enterprise focus, officially launching the new B2B model in March 2016. This strategic shift proved successful, leading to a $5 million Series B round in March 2019 to fuel regional expansion.

The Perx platform empowers businesses to move beyond simple transactional relationships by creating personalized and interactive experiences. Its core features include a no-code builder for creating campaigns, an intelligent rules engine, gamification mechanics, and a rewards marketplace. The system is designed to integrate with clients' existing legacy platforms, allowing non-technical teams to quickly deploy campaigns that drive customer acquisition, activation, and retention. By utilizing gamification and behavioral science, clients have reported significant uplifts in customer engagement, with some achieving levels between 70% and 95%. The platform's capabilities are demonstrated by its processing of over 5 billion API calls and supporting over 50 million users for clients like HSBC, Prudential, and Singtel.

Keywords: customer engagement platform, loyalty management software, SaaS, enterprise software, gamification, marketing technology, behavioral science, customer retention, API, B2B2C, digital loyalty programs, personalized marketing, rewards marketplace, mobile-first engagement, customer acquisition, Anna Gong, financial services technology, telecom customer engagement, retail loyalty, data-driven marketing