PerformanceRetail

About PerformanceRetail

PerformanceRetail, Inc. was an Austin, Texas-based firm that operated as a software-as-a-service (SaaS) provider focused on the high-velocity retail sector.

The company was led by President and CEO Marc Hafner, an executive with leadership experience at technology firms including Broadcloud and Westell. His experience taught him the critical importance of market timing for a technology's success. This perspective shaped the strategy at PerformanceRetail, which aimed to deliver solutions that met the immediate and practical needs of its clients.

The core of its business was the InSite software suite, a web-based platform designed to give retailers item-level visibility and improve operational control. The suite was divided into two main components. The InSite Retail Intelligence Suite offered analytics for sales transactions, loss prevention metrics, category management, and market-basket dynamics. Concurrently, the InSite Store Operations Suite focused on automating essential, time-intensive processes like inventory management, stock replenishment, and supplier relations, often utilizing mobile handheld scanning devices. This modular design allowed retailers to integrate the software with their existing legacy systems at their own pace, reducing implementation risk and protecting prior technology investments.

PerformanceRetail primarily served the convenience store and petroleum retailer market, a niche requiring rapid data analysis and efficient store management. The company's business model was based on providing its software as a secure service over the internet, generating recurring revenue. In May 2006, a significant milestone was reached when certain assets of the company, specifically the InSite product suite, were acquired by Dresser Wayne, a division of Dresser, Inc., to be integrated into their petroleum retail technology offerings. The business intelligence solution was also subsequently sold to Oracle.