PerfectTed

About PerfectTed

PerfectTed is a UK-based company specializing in matcha green tea products, positioning itself as a healthier alternative in the energy drink market. The company was founded in 2021 by Marisa Poster and brothers Teddie and Levi Levenfiche. The founding story is rooted in Poster's personal experience managing ADHD and anxiety; she found that traditional caffeine sources like coffee exacerbated her symptoms, while matcha provided sustained energy without the associated jitters or crashes. This personal discovery, coupled with the founders' observation of a market gap for high-quality, convenient matcha products in the UK, catalyzed the business. All three founders, who met at the University of Pennsylvania, transitioned from careers in finance and consulting to launch PerfectTed, initially funding the venture with their personal savings and a successful Kickstarter campaign.

The business operates on a multi-channel model, selling both direct-to-consumer via its website and through extensive retail and wholesale channels. Its product line includes ready-to-drink sparkling matcha energy drinks, ceremonial grade matcha powder for home preparation, flavored matcha powders, oat milk matcha lattes, and Nespresso-compatible pods. The energy drinks, which are free from preservatives, additives, or added sugars, combine ceremonial grade matcha with sparkling water and real fruit juice. The company's revenue stream is diversified, with matcha powder sales to both retail customers and wholesale clients like café chains constituting a significant portion of the business. PerfectTed has secured nationwide listings in major UK retailers such as Tesco, Waitrose, and Holland & Barrett, and is the exclusive matcha supplier to prominent chains like Joe & The Juice and Blank Street Coffee.

A significant milestone in the company's history was its appearance on the BBC show Dragons' Den in 2022. The founders, Marisa Poster and Teddie Levenfiche, successfully pitched their business and received offers from all five investors, ultimately accepting a combined £50,000 investment from Steven Bartlett and Peter Jones. The relationship with Bartlett has since deepened, with his fund, Flight Fund, investing a further £1m. This partnership has provided not only capital but also invaluable mentorship and marketing exposure, helping the brand become what Bartlett has called his most successful Dragons' Den venture. The company has experienced rapid growth, with reported revenues reaching £8.2m and a projected £12m, marking it as one of the UK's fastest-growing private companies.