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Percy
A data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior
About Percy
Percy.ai is a data analytics and marketing company specializing in the real estate and mortgage sectors. The company leverages behavioral data to help real estate agents and mortgage loan officers better connect with each other and their clients, ultimately driving more transactions. Homeowners can monitor the status of their homes, one of their largest investments, through Percy.ai's platform. The company provides tools and insights that can be utilized by any brokerage or lender to drive new purchase transactions. Percy.ai operates in the real estate and mortgage markets, serving professionals in these fields by offering actionable insights based on real-time consumer behavior signals. The business model revolves around providing these insights and tools as a service, generating revenue through subscriptions and service fees. The company's mission is to help real estate brokers and mortgage professionals profit from consumer behavioral data, an often untapped asset.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | May 2022 | $10M | $40M | Howard Hanna Real Estate Services | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Percy is 1.6K monthly website visits, down 44.8% over the last three months. Percy's team declined 5.6% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Howard Hanna Real Estate Services
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Percy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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