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COMPANY PROFILE

Percy

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A data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior

Tempe, United StatesFounded 2010Marketing
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Percy and the history behind them.

About Percy

Percy.ai is a data analytics and marketing company specializing in the real estate and mortgage sectors. The company leverages behavioral data to help real estate agents and mortgage loan officers better connect with each other and their clients, ultimately driving more transactions. Homeowners can monitor the status of their homes, one of their largest investments, through Percy.ai's platform. The company provides tools and insights that can be utilized by any brokerage or lender to drive new purchase transactions. Percy.ai operates in the real estate and mortgage markets, serving professionals in these fields by offering actionable insights based on real-time consumer behavior signals. The business model revolves around providing these insights and tools as a service, generating revenue through subscriptions and service fees. The company's mission is to help real estate brokers and mortgage professionals profit from consumer behavioral data, an often untapped asset.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Tempe, United States
Employees
17
Open positions
None listed
Dealroom signal
36.2/100
Industry
Real Estate, Marketing
Sub-industry
Real Estate Services
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing May 2022 $10M $40M Howard Hanna Real Estate Services ↗
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Percy website traffic

Latest recorded traffic for Percy is 1.6K monthly website visits, down 44.8% over the last three months. Percy's team declined 5.6% over the past year.

Latest monthly visits1.6K 3-month web change-44.8% 1-year team growth-5.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Howard Hanna Real Estate Services
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Percy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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