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Percolate

Marketing · New York City, United States · Founded 2011

Percolate is a leading Content Marketing Platform designed to enhance visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. Founded in 2011 by Noah Brier and James Gross, Percolate serves some of the largest brands in the world, including United Airlines, Cisco, Microsoft, Electronic Arts, and Bosch. The company operates in the enterprise marketing sector, providing software solutions that help brands create a coordinated customer experience, reduce production costs, and understand the impact of their marketing efforts. Percolate's business model revolves around offering a subscription-based software service to large enterprises. The platform integrates various marketing functions, allowing companies to streamline their marketing operations and improve efficiency. Revenue is generated through subscription fees, which vary based on the scale and specific needs of the client. Percolate's target clients are large enterprises across various industries such as technology, financial services, insurance, retail, PR communications, industrial, healthcare, and consumer packaged goods (CPG). The company has a global presence with offices in New York, San Francisco, London, and Denver. Keywords: Content Marketing, Enterprise Software, Marketing Coordination, Campaign Management, Customer Experience, Production Cost Reduction, Marketing Impact, Global Brands, Subscription Service, Marketing Technology.

Investors

16 investors on Percolate's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 10 investors entered at this stage
First Round Capital
SV Angel
Slow Ventures
Rick Webb
Dave Morin
Advancit Capital
Lerer Hippeau
Transmedia Capital
Neu Venture Capital
Josh Spear
Series A 3 investors entered at this stage
Series B+ 3 investors entered at this stage
Lightspeed Venture Partners
Lightspeed Financial
Capital IP Investment Partners

Global footprint

Where Percolate has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States62.5%
🇬🇭 Ghana12.5%
🇿🇦 South Africa12.5%
🇰🇪 Kenya12.5%
4 countries shown

Talent graph

The shape of Percolate's talent

Dealroom maps Percolate's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

57 team members profilednamed & role-tagged by Dealroom
36 employeestotal headcount
1 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Percolate's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Percolate

An AI-synthesized read of the highest-engagement posts about Percolate on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Percolate on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.