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Percolate

Marketing · New York City, United States · Founded 2011

Percolate | Complete Marketing Software for Global Brands MoreLess

Percolate is a leading Content Marketing Platform designed to enhance visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. Founded in 2011 by Noah Brier and James Gross, Percolate serves some of the largest brands in the world, including United Airlines, Cisco, Microsoft, Electronic Arts, and Bosch. The company operates in the enterprise marketing sector, providing software solutions that help brands create a coordinated customer experience, reduce production costs, and understand the impact of their marketing efforts.

Percolate's business model revolves around offering a subscription-based software service to large enterprises. The platform integrates various marketing functions, allowing companies to streamline their marketing operations and improve efficiency. Revenue is generated through subscription fees, which vary based on the scale and specific needs of the client.

Percolate's target clients are large enterprises across various industries such as technology, financial services, insurance, retail, PR communications, industrial, healthcare, and consumer packaged goods (CPG). The company has a global presence with offices in New York, San Francisco, London, and Denver.

Keywords: Content Marketing, Enterprise Software, Marketing Coordination, Campaign Management, Customer Experience, Production Cost Reduction, Marketing Impact, Global Brands, Subscription Service, Marketing Technology.

Company overview

Percolate company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2011
Headquarters
New York City, United States
Employees
36
Open positions
None listed
Dealroom signal
62.7
sub industryCRM & SalessectorProject Managementbusiness modelSaaSsectorNavigationsectorAdtechsectorAnalyticssectorSaaSsectorSocialsectorAdvertisingsectorSocial MediasectorSEOsectorBusiness IntelligencesectorMonitoringsectorBranding

Valuation & funding

Percolate funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Nov 2019 $0 Seismic
SERIES DOther financing Mar 2019 $32M $128M Notable Capital · Sequoia · Lightspeed Financial · Capital IP Investment Partners
SERIES COther financing May 2015 $40M $160M Sequoia · Slow Ventures · Lerer Hippeau · Lightspeed Venture Partners
SERIES BOther financing Mar 2014 $24M $96M First Round Capital · Notable Capital · Transmedia Capital · WPP Ventures
SERIES AOther financing Nov 2012 $9M $36M First Round Capital · Advancit Capital · Lerer Hippeau · Notable Capital
SEEDOther financing Dec 2011 SV Angel · Slow Ventures · Rick Webb · Dave Morin
Showing 6 recorded eventsUnlock the complete deal history →

Growth signals

Percolate website traffic

Latest recorded traffic for Percolate is 4K monthly website visits, down 60% over the last three months. Percolate's team grew 0% over the past year.

Latest monthly visits4K 3-month web change-60% 1-year team growth0%
Monthly website visits141 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Percolate compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Percolate's talent

Book a demo to see the people
Team profiled 57 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

17 investors on Percolate's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 10 investors entered at this stage
First Round Capital
SV Angel
Slow Ventures
Rick Webb
Dave Morin
Advancit Capital
Lerer Hippeau
Transmedia Capital
Neu Venture Capital
Josh Spear
Series A 3 investors entered at this stage
Series B+ 3 investors entered at this stage
Lightspeed Venture Partners
Lightspeed Financial
Capital IP Investment Partners
Other known 1 additional known investor
Seismic

Global footprint

Where Percolate has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States62.5%
🇬🇭 Ghana12.5%
🇿🇦 South Africa12.5%
🇰🇪 Kenya12.5%
4 countries shown

In the news

Latest news about Percolate

Recent press, funding announcements, and product moves mentioning Percolate — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Percolate

An AI-synthesized read of the highest-engagement posts about Percolate on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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