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Percolate
Percolate | Complete Marketing Software for Global Brands
About Percolate
Percolate is a leading Content Marketing Platform designed to enhance visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. Founded in 2011 by Noah Brier and James Gross, Percolate serves some of the largest brands in the world, including United Airlines, Cisco, Microsoft, Electronic Arts, and Bosch. The company operates in the enterprise marketing sector, providing software solutions that help brands create a coordinated customer experience, reduce production costs, and understand the impact of their marketing efforts.
Percolate's business model revolves around offering a subscription-based software service to large enterprises. The platform integrates various marketing functions, allowing companies to streamline their marketing operations and improve efficiency. Revenue is generated through subscription fees, which vary based on the scale and specific needs of the client.
Percolate's target clients are large enterprises across various industries such as technology, financial services, insurance, retail, PR communications, industrial, healthcare, and consumer packaged goods (CPG). The company has a global presence with offices in New York, San Francisco, London, and Denver.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 36
- Open positions
- None listed
- Dealroom signal
- 62.7/100
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Project Management, Navigation, Adtech, Analytics, SaaS, Social, Advertising, Social Media, SEO, Business Intelligence, Monitoring, Branding
- Business model
- SaaS
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2019 | $0 | — | Seismic | ↗ |
| SERIES DOther financing | Mar 2019 | $32M | $128M | Notable Capital · Sequoia · Lightspeed Financial · Capital IP Investment Partners | — |
Growth signals
Latest recorded traffic for Percolate is 4K monthly website visits, down 60% over the last three months. Percolate's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
First Round Capital
SV Angel
Slow Ventures
Rick Webb
Dave Morin
Advancit Capital
Lerer Hippeau- TCTransmedia Capital
- NCNeu Venture Capital
- JSJosh Spear
Series A3 investors entered at this stage
Notable Capital
Sequoia- WVWPP Ventures
Series B and later3 investors entered at this stage
Lightspeed Venture Partners
Lightspeed Financial
Capital IP Investment Partners
Other known investors1 additional known investor
Seismic
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Percolate on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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