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Goodstack

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We’re an API-first platform that powers giving & purpose in many of the world’s biggest companies

London, United KingdomFounded 2017Fintech
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Goodstack and the history behind them.

About Goodstack

Percent is a company dedicated to integrating charitable giving into businesses worldwide. Operating in the philanthropy and technology sectors, Percent provides a robust infrastructure that allows companies to embed donation functionalities directly into their digital products. This service is facilitated through fully featured APIs and a comprehensive dashboard, enabling businesses to create unique donation experiences efficiently. Percent serves a diverse range of clients, including corporations, non-profits, and digital platforms, helping them distribute funds to vetted and validated organizations globally. The business model revolves around offering a seamless and secure donation process, complete with automated tax receipting and auditing, ensuring compliance and transparency. Percent generates revenue by charging fees for the use of its donation infrastructure and related services. The company operates in a market that increasingly values purpose-driven initiatives, positioning itself as a key player in the intersection of technology and philanthropy.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
London, United Kingdom
Employees
137
Open positions
12
Dealroom signal
89.2/100
Industry
Fintech, Enterprise Software
Sub-industry
Payments
Sector
Fintech, Charity, Infrastructure, API, Non-Profit, Sustainable Development Goals, Philanthropy, financial inclusion, uk is8 financial services
Technology
Big Data
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Nov 2024 $29M $117M Morpheus Ventures · Repeat Ventures · General Catalyst ↗
SERIES AOther financing Jan 2022 $29M $117M General Catalyst ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Goodstack website traffic

Latest recorded traffic for Goodstack is 300K monthly website visits, up 66.7% over the last three months. Goodstack's team grew 0% over the past year.

Latest monthly visits300K 3-month web change+66.7% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • Wayra
  • Ascension
  • Atlassian
  • Nationwide
  • Morpheus Ventures
  • General Catalyst
  • Repeat Ventures
Team profiled 28 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom50.5%
🇺🇸 United States12.6%
🇵🇭 Philippines12.6%
🇦🇺 Australia11.6%
🇨🇦 Canada3.2%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Goodstack on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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