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Pepperfry
Online home and lifestyle shopping store in India selling products with cash on delivery facilities
About Pepperfry
Pepperfry operates as a comprehensive online and offline furniture store, catering to homeowners and renters looking to personalize their living spaces. The company serves a diverse clientele, including individuals seeking high-quality furniture and home decor items. Operating primarily in the Indian market, Pepperfry offers a vast selection of products ranging from bedroom furniture and outdoor sets to kitchen essentials and lighting solutions. The business model is centered around e-commerce and physical stores, providing customers with a seamless shopping experience. Revenue is generated through direct sales of furniture and home decor items, as well as through various financing options like no-cost EMI offers with leading banks. Pepperfry's commitment to quality and style ensures that customers can find pieces that not only meet their functional needs but also enhance the aesthetic appeal of their homes.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Mumbai, India
- Employees
- 1,234
- Open positions
- None listed
- Dealroom signal
- 72.0/100
- Sector
- eCommerce & Marketplaces, Interior Design, Verification, Furniture, Retail, Entertainment, Lifestyle, Packaging, Home Improvement, Cash Management, Facility Management, Packaging and Containers
- Technology
- Hardware
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Aug 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2025 | $74M | $78M | TCC Concept | ↗ |
| LATE VCOther financing | Jun 2025 | $5.1M | $200M | Norwest Venture Partners · Goldman Sachs · Panthera Growth Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pepperfry is 3.1M monthly website visits, up 24% over the last three months. Pepperfry's team grew 4.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later8 investors entered at this stage
Bertelsmann
Goldman Sachs
Zodius Capital
State Street Global Advisors
Pidilite Industries Limited
InnoVen Capital
General Electric Pension Trust
Panthera Growth Partners
Other known investors1 additional known investor
- TCTCC Concept
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pepperfry on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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