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Pepperfry
eCommerce & Marketplaces · Mumbai, India · Founded 2012
Online home and lifestyle shopping store in India selling products with cash on delivery facilities MoreLess
Pepperfry operates as a comprehensive online and offline furniture store, catering to homeowners and renters looking to personalize their living spaces. The company serves a diverse clientele, including individuals seeking high-quality furniture and home decor items. Operating primarily in the Indian market, Pepperfry offers a vast selection of products ranging from bedroom furniture and outdoor sets to kitchen essentials and lighting solutions. The business model is centered around e-commerce and physical stores, providing customers with a seamless shopping experience. Revenue is generated through direct sales of furniture and home decor items, as well as through various financing options like no-cost EMI offers with leading banks. Pepperfry's commitment to quality and style ensures that customers can find pieces that not only meet their functional needs but also enhance the aesthetic appeal of their homes.
Keywords: furniture, home decor, e-commerce, offline stores, quality, style, outdoor furniture, kitchen essentials, lighting solutions, India.
Company overview
Pepperfry company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Mumbai, India
- Employees
- 1,234
- Open positions
- None listed
- Dealroom signal
- 72.0
- Investment activity
- 1 companies · latest Aug 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Pepperfry funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2025 | $74M | $78M | TCC Concept | ↗ |
| LATE VCOther financing | Jun 2025 | $5.1M | $200M | Norwest Venture Partners · Goldman Sachs · Panthera Growth Partners | ↗ |
| LATE VCOther financing | Sep 2023 | $23M | $200M | Undisclosed | ↗ |
| DEBTDebt | Nov 2021 | $40M | — | Norwest Venture Partners · General Electric Pension Trust | ↗ |
| DEBTDebt | Feb 2021 | $4.8M | — | InnoVen Capital | — |
| SERIES FOther financing | Feb 2020 | Goldman Sachs · Norwest Venture Partners · State Street Global Advisors · Pidilite Industries Limited | ↗ | ||
| SERIES FOther financing | Mar 2018 | State Street Global Advisors | ↗ | ||
| SERIES EOther financing | Sep 2016 | Norwest Venture Partners · Goldman Sachs · Zodius Capital | — | ||
| SERIES DOther financing | Jul 2015 | Goldman Sachs · Norwest Venture Partners | — | ||
| SERIES COther financing | May 2014 | Bertelsmann · Norwest Venture Partners | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $19M | 0% | 1,234 |
| 2025 | $19M | -16.7% | 1,180 |
| 2024 | $23M | — | 1,202 |
Growth signals
Pepperfry website traffic
Latest recorded traffic for Pepperfry is 3.1M monthly website visits, up 24% over the last three months. Pepperfry's team grew 4.6% over the past year.
Hiring
Open positions at Pepperfry
Current openings linked to this company in Dealroom.
Comparisons
Pepperfry compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Capital deployed
Pepperfry investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Pepperfry's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Pepperfry has talent and traffic
team presence
In the news
Latest news about Pepperfry
Recent press, funding announcements, and product moves mentioning Pepperfry — open to read from the original sources.
Market sentiment
What the market is saying about Pepperfry
An AI-synthesized read of the highest-engagement posts about Pepperfry on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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