Pensa Systems

The firm targets the multi-trillion dollar consumer packaged goods (CPG) and retail market, tackling the significant revenue losses attributed to out-of-stock and misplaced products. Its client base includes prominent global CPG brands and retailers such as Johnson & Johnson, General Mills, Anheuser-Busch InBev, and Circle K. Pensa's business model operates on a data subscription service, providing clients with actionable, real-time intelligence about their shelf inventory.

Pensa’s core offering is an autonomous perception system that utilizes a combination of advanced computer vision, patented artificial intelligence, and, initially, aerial drones to capture and analyze retail shelf data. The system is designed to be highly scalable and requires minimal capital expenditure, as it can leverage existing in-store devices like phones and handhelds for data capture. By creating a digital reconstruction of the store shelf, the platform can detect out-of-stocks, verify planogram compliance, and analyze shelf share with over 98% accuracy. This automated process frees up retail staff from manual inventory checks, allowing them to focus on resolving issues and improving store performance. The technology has evolved from primarily using drones to a more flexible approach that works with various handheld devices, enhancing its scalability.