Penni.io

The core of Penni.io's business is its software platform designed to enable other companies—referred to as distribution partners—to integrate and sell insurance products directly within their existing customer journeys. This B2B model targets a diverse clientele, including banks, insurance agents, and various brands that want to offer insurance as an ancillary product. By facilitating this integration, Penni.io helps its partners launch new insurance offerings swiftly, often within a few weeks, thereby creating new revenue streams for them. The platform operates on a Software-as-a-Service (SaaS) basis, where clients pay a subscription fee to access the technology that connects them with insurance carriers.

The Penni.io platform is engineered to handle the entire lifecycle of an insurance policy, from sales and quoting to service and renewals, all managed through a single API. It is carrier-agnostic, meaning it can connect with various insurance providers, allowing distribution partners to select the most suitable products for their customer base. A key feature is its ability to embed insurance offerings at multiple digital touchpoints, such as websites, apps, or customer portals, ensuring a seamless experience for the end consumer. This approach aims to transform insurance from a product that is actively sold to one that is passively bought at the point of need. Since its inception, the company has expanded its operations across Europe, managing a significant volume of gross written premiums through its platform.