Pendulum

About Pendulum

Pendulum Systems provides an AI-driven platform for strategic business and supply chain planning, targeting inefficiencies that contribute to an estimated $1.5 trillion in annual corporate losses. The company was founded in 2014 as Macro-Eyes by Benjamin Thelonious Fels and Suvrit Sra, rebranding to Pendulum in 2023 to align with its commercial deployment. Fels, the CEO, brings a background from derivatives trading, where he led teams developing AI prediction models for financial markets. This experience informed the company's approach to managing supply and demand volatility. Sra, an MIT professor and AI expert, serves as the Chief Scientist.

The firm's core offering is a software platform that integrates and analyzes fragmented internal data sources—such as inventory, procurement, and pricing—to forecast demand, optimize supply, and provide real-time asset visibility. This system is designed to learn and adapt autonomously, moving beyond traditional, manually calibrated planning tools. Pendulum's technology has its origins in both MIT AI research labs and deployments in mission-critical health supply chains in Africa. The platform operates in environments where conventional data and connectivity may be limited, a capability honed through its work in demanding sectors.

Pendulum serves a diverse client base that includes corporations in retail and healthcare, as well as government entities and national security organizations. Notable clients include the U.S. Department of Defense and Adore Me, a brand owned by Victoria's Secret. For Adore Me, the platform created hundreds of forecasts across its product range, leading to a 16% reduction in stockouts without increasing excess inventory. In the national security sector, its "Navigate" product provides assured positioning, navigation, and timing (PNT) for military operations when GPS is unavailable or compromised.

In February 2025, the Washington, D.C.-based company announced it had raised $22 million in total funding. This comprised $11 million in venture capital from investors like Lowercarbon Capital and Cross Border Impact Ventures, and $11 million in non-dilutive R&D capital. The firm also appointed Jean-François Gagné, co-founder of Element AI, as its Chief Strategy and Product Officer to steer product development and market expansion.