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Pendula (Formerly Zipline Cloud)
Pendula enables two-way communication via SMS, email, instant messenger, fax and post directly from Salesforce or Zuora
About Pendula (Formerly Zipline Cloud)
Pendula operates in the customer engagement and communication automation market, offering a platform that allows businesses to manage, automate, and optimize their customers' omnichannel journeys. The platform is designed with a drag-and-drop functionality, making it accessible for users without technical expertise. Pendula serves a diverse range of clients, including those in education, health, and disability care sectors. The business model revolves around a subscription-based service where clients pay for access to the platform and its features. Pendula generates revenue through these subscriptions and potentially through additional services or premium features. The platform integrates seamlessly with existing customer relationship management (CRM) and billing systems, enabling businesses to leverage their current data to create personalized and timely customer interactions. With over 18 million customer conversations initiated through Pendula, the company emphasizes scalability and efficiency, allowing businesses to scale their operations without proportionally increasing costs.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2025 | $0 | — | Smart Communications | ↗ |
| LATE VC✓Equity / VC | Aug 2023 | $9.4M | $81M | Octopus Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pendula (Formerly Zipline Cloud) is 4.5K monthly website visits, down 13.5% over the last three months. Pendula (Formerly Zipline Cloud)'s team declined 22.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Equity Venture Partners
Series B and later2 investors entered at this stage
MA Financial Group
Octopus Ventures
Other known investors4 additional known investors
Smart Communications- MJMatt Jones
Rob Morris
SecondQuarter Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pendula (Formerly Zipline Cloud) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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