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Pelago

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Virtual clinic offering personalized substance-use care—covering tobacco, alcohol, opioids, and cannabis—via employer and health plan partnerships

New York City, United StatesFounded 2017Biotech & Life Sciences
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
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About Pelago

Pelago is a New York–based digital health company offering a virtual clinic focused on personalized substance use management. Originally founded in 2017 as Quit Genius, the company later rebranded to Pelago to broaden its scope beyond smoking cessation and to better reflect its holistic approach to behavioral health care.

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Pelago operates via a mobile app provided at no cost to individuals through employer or health plan benefits. The service is fully digital, confidential, and available 24/7. Its care model combines telehealth consultations with a multidisciplinary team—including physicians, nurses, counselors, and health coaches—and evidence-based therapies such as cognitive behavioral therapy, remote monitoring devices, and medication-assisted treatment through its PelagoRx program.

At the core of its platform is a tailored continuum of care that addresses substance use across prevention, habit reduction, and disorder treatment. The company’s approach is personalized based on individual health status, behavior patterns, genetic factors, and user-defined goals.

Pelago reports clinically significant outcomes: a reduction in alcohol use of over 60% within one month, long-term tobacco quit rates of 44% at 12 months, and opioid abstinence among nearly two-thirds of participants after 90 days.

For employers and health plans, Pelago offers measurable cost savings and productivity gains. The company estimates medical cost reductions of over $6,000 per participant in the first year, translating to an estimated return on investment of 4.5 to 1.

Founded by a team of physicians and behavioral health specialists, Pelago continues to expand its partnerships with insurers, benefit administrators, and enterprise health programs to provide scalable, stigma-free support for substance use challenges.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
New York City, United States
Sector
Biotech & Life Sciences
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Pelago.

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Investors

20 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Series A8 investors entered at this stage

Series B and later5 investors entered at this stage

Employees mapped 181 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 19 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States79.2%
🇬🇧 United Kingdom16.7%
🇩🇪 Germany0.8%
🇨🇦 Canada0.8%
🇧🇷 Brazil0.8%
Top 5 of 6 shown
Web traffic by country
43K monthly visits
across markets
🇺🇸 United States43.5%
🇮🇳 India11.4%
🇦🇺 Australia8.1%
🇨🇦 Canada8.1%
🇬🇧 United Kingdom5.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pelago on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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