Peggy

About Peggy

Peggy operates as a social marketplace focused on the art market, specifically dealing with investment-grade contemporary art. The platform connects artists, collectors, and galleries, allowing them to discover, buy, and sell original artworks.

The business model is centered around creating a liquid secondary market for art, which is a key differentiator. Collectors who purchase art through Peggy have the flexibility to resell it on the same platform. A significant feature of this model is the royalty system, where artists and galleries receive a percentage of the sale price each time a work is resold, creating an ongoing revenue stream for creators.

Peggy serves a diverse clientele, including established and emerging art collectors, contemporary artists, and art galleries. The platform aims to make the art market more accessible and less intimidating for new entrants while providing a secure and transparent environment for all participants.

Revenue is likely generated through commissions on primary sales and transactions in the secondary market. The company has also developed proprietary technology, including a patent-pending digital fingerprinting system that uses a phone's camera to authenticate artworks, which adds a layer of security and trust to the transactions.