PECO

About PECO

PECO Corporation, established in December 2014, operates within the Japanese pet care industry, positioning itself as a multifaceted digital and healthcare enterprise. The company was founded by Jun Okazaki, who serves as the President and CEO. Okazaki, a graduate of Tokyo Institute of Technology with a master's degree in Life Science and Technology, transitioned from a career in digital marketing and new business development at a major IT firm to pursue his lifelong passion for animals. This personal drive is a cornerstone of the company's mission. He is joined by CTO Motoi Hirata, who brings a background in large-scale platform and system development.

The firm's core business revolves around a comprehensive digital media presence, anchored by "PECO," a pet-focused media platform that attracts a substantial user base with content ranging from entertaining videos to essential care information like training and health. This digital arm generates revenue through advertising and marketing solutions offered under "Peco MARKETING SOLUTIONS," which leverages the company's expertise in digital growth to assist other businesses. Further diversifying its offerings, PECO operates in the veterinary space with the "Animal Medical Center Peco," a multi-floor medical facility for dogs and cats, and a related research institute. The company has also expanded into pet talent management with "PECO PRODUCTION" and provides services like "hotto," a platform connecting pet owners with experts to solve their problems. The business model integrates media, e-commerce, and direct healthcare services, creating a broad ecosystem for pet owners.

Since its inception, PECO has secured funding from various institutional investors, including DCM Ventures, SBI Investment, and M3, Inc., indicating strong market confidence in its growth trajectory. The company's strategic vision is to become an essential infrastructure for pet owners, aiming to enhance the quality and length of pets' lives through its integrated services.