Pecabu

About Pecabu

Pecabu operated as an artificial intelligence and big data firm focused on the advertising technology sector. Founded in 2013 by William Colwell and Rob Pecabu, the company was based in San Mateo, United States. The firm positioned itself within the AdTech, mobile, and big data markets, aiming to provide predictive analytics for more effective advertising.

The core of Pecabu's business was a platform engineered to collect and analyze demographic data. It gathered information such as age, gender, hobbies, and locations visited by individuals to forecast their interests, personality traits, and sentiments. This enabled clients to determine optimal timing and placement for targeting potential consumers through both online and offline channels. The company's technology was designed to predict demographics and interests at any given location.

Pecabu secured $325,000 in a single seed funding round on October 31, 2013. The company also held a patent for a "Method and system for advertising prediction, improvement and distribution," first filed in July 2013, which is now inactive. Despite its early funding and intellectual property, the company ceased operations, with its status listed as "Out of Business" as of July 2019.