Peacock Technology

About Peacock Technology

Established in 2008, Peacock Technology operates as a specialized engineering consultancy and product development firm headquartered in Stirling, Scotland. The company was founded by Dr. Andrew Peacock, a Chartered Engineer holding a PhD in Machine Vision, who now serves as Deputy Chair. His background in artificial intelligence and machine vision has been foundational to the company's direction, particularly its early and pioneering work in dairy farm automation. The firm has since expanded its focus to serve a broader range of industries, including the energy and medical device sectors.

Peacock Technology's business model is twofold. The first pillar is its consultancy service, which collaborates with clients from concept and design through to installation and commissioning of new automation solutions. This service provides turnkey solutions in electronics design, mechanical design, embedded software, and artificial intelligence to tackle complex challenges in demanding environments. The second pillar is the development and commercialization of its own proprietary products, with a strong emphasis on the agricultural technology (agritech) market. Revenue is generated through these consultancy projects and the sale of its in-house developed products.

A significant portion of the company's product development is centered on 'Intelligent Dairy Solutions', which leverage robotics, AI, and advanced sensing technologies to improve efficiency, animal welfare, and sustainability in dairy farming. Key products include the IDS Pre-Brush and Post-Spray robots, which are vision-guided systems that automate the cleaning and disinfection of cow teats in rotary milking parlours. Another core offering is the Vision Platform, which employs advanced vision technology and AI to monitor dairy cows, providing farmers with valuable insights into animal health and nutrition. The company's engineering team was among the first to apply Time-of-Flight sensing for 3D tracking in robotic systems, showcasing its deep expertise in applying machine vision to solve real-world problems.