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Peach Payments

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Online and Mobile payment gateway built for emerging markets

Cape Town, South AfricaFounded 2012Fintech
Valuation $100–250M Last recorded · 2023
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Peach Payments and the history behind them.

About Peach Payments

Peach Payments is a digital payment service provider that offers a comprehensive toolkit for businesses in Africa to accept, manage, and disburse payments through web and mobile platforms. Founded in 2012 by Rahul Jain and Andreas Demleitner, the company was established in Cape Town, South Africa, to address a gap in the market for a trustworthy and scalable payment gateway. The founders, who met by chance in South Africa in 2009, combined their complementary skills and shared vision to revolutionize the online payment landscape. Jain, with a background in strategy consulting for e-commerce and airlines, and Demleitner, an experienced tech entrepreneur and investment professional, identified the need for better online payment processing for African merchants.

The company's journey began with participation in the 88MPH accelerator program in 2013, which helped establish its platform. A significant growth phase occurred during the 2020 pandemic, which accelerated e-commerce adoption and led to a substantial increase in transaction volumes. This period was supported by early-stage funding from investors like Allan Gray and UW Ventures. A major milestone was achieved in April 2023, when Peach Payments secured $31 million in a Series A funding round led by Apis Partners, aimed at accelerating expansion into more African markets and investing in technology. The company now operates in South Africa, Kenya, and Mauritius, serving a wide range of clients from small and medium-sized enterprises to large retail groups like Shoprite and Pepkor.

Peach Payments functions as a payment orchestrator, simplifying the complexities of the fragmented African payment ecosystem for merchants. The business generates revenue by providing a suite of payment solutions that enable businesses to accept a diverse array of payment methods. These methods include credit and debit cards, instant Electronic Funds Transfer (EFT), Buy Now, Pay Later (BNPL) options, scan-to-pay, digital wallets, and even cryptocurrency. The platform is designed for seamless integration with major e-commerce platforms like Shopify, WooCommerce, Wix, and Magento, and also offers a modern API for custom integrations. Key product features include an on-site payment pop-up to reduce checkout friction, recurring billing for subscription-based businesses, payment links, and multi-currency selling capabilities. Security is a core component of their offering, with PCI DSS compliance and advanced fraud detection tools to protect transactions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Cape Town, South Africa
Employees
156
Open positions
2
Dealroom signal
68.8/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, Sustainable Development Goals, Payment Service Provider
Client focus
b2b
Investment activity
2 companies, latest Apr 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SECONDARY✓Other financing Jul 2026 $0 — 27four Investment Managers ↗
SERIES A✓Equity / VC Apr 2023 $31M $124M Launch Africa Ventures · Apis Partners · UW Ventures · Allan Gray Ventures ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Peach Payments website traffic

Latest recorded traffic for Peach Payments is 1M monthly website visits, up 14.9% over the last three months. Peach Payments's team grew 9.9% over the past year.

Latest monthly visits1M 3-month web change+14.9% 1-year team growth+9.9%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • 88mph.ac

Series A4 investors entered at this stage

  • Allan Gray Ventures
  • UW Ventures
  • Launch Africa Ventures
  • Apis Partners

Series B and later1 investor entered at this stage

  • 27four Investment Managers

Other known investors1 additional known investor

  • E2 Investments
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇿🇦 South Africa75.9%
🏳️ Mauritius9%
🇰🇪 Kenya7.5%
🇮🇳 India3.8%
🇩🇪 Germany1.5%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Peach Payments on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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