PE Accounting

Kleer, formerly known as PE Accounting, operates as a financial technology firm providing a comprehensive, service-based solution for accounting and payroll management. The company was founded in 2010, with the initial business plan being drafted by serial entrepreneur Andreas Granstedt during a trek in the Himalayas. Frustrated by the lack of control, delayed data, and escalating costs associated with outsourcing accounting for his previous companies, Granstedt envisioned a service that combined technology and human expertise for a fixed price. Recognizing he couldn't build it alone, he partnered with Matthias Hjalmarsson to lead development and Olle Rydqvist, who had a background in auditing, as a co-founder.

Kleer targets the Swedish market, specializing in serving SaaS and consulting companies with between 3 and 500 employees that are poised for growth. The business operates on a Finance-as-a-Service (FaaS) model, charging a fixed monthly subscription fee. This fee includes access to their proprietary, cloud-based platform and a dedicated team of finance specialists for support and advice, thereby eliminating variable hourly consulting costs. This integrated approach combines the reliability of outsourcing with the control of an in-house finance department.

The core of the offering is a highly automated platform designed to consolidate all financial and payroll functions into a single system. Its features include automated bookkeeping, invoice management, expense and receipt handling via a mobile app, time reporting, and company cards. For its core SaaS clientele, the system provides specialized functionalities such as automated recognition of recurring revenue and real-time tracking of metrics like MRR and ARR. By automating a significant portion of administrative tasks—claiming up to a 95% reduction in time spent on payroll administration and 80% faster monthly closings—the platform allows clients to focus on strategic analysis rather than manual data entry. The system features an open API, enabling integrations with other business software. Kleer also recently introduced "Kleer Insights," providing pre-defined analytics dashboards directly within the system.

Keywords: Finance-as-a-Service, FaaS, automated accounting, payroll management, financial software, SaaS accounting, consulting firms, outsourced accounting, real-time financials, subscription model, Andreas Granstedt, Kleer, PE Accounting, Swedish fintech, financial administration, expense management, MRR tracking, ARR tracking, bookkeeping automation, financial reporting, integrated payroll