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PayVEDA

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A leading payments fintech organization, promoted by Technocrats and Entrepreneur's to bridge the financial gap in underserverd regions of India

Noida, IndiaFounded 2019Fintech
Valuation $0–100M Latest valuation · 2022
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PayVEDA and the history behind them.

About PayVEDA

PayVEDA, operating under the legal name Indartu Technologies Private Limited, is a fintech company founded in 2019 by Prateek Vohra and Mayur Maed. Based in Noida, India, the firm positions itself as a crucial link to financial services for the country's underserved and rural populations. The company's core mission is to bridge the financial gap by establishing a widespread retail network that delivers both banking and non-banking services to remote areas.

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The business operates on a B2B2C model, onboarding local retailers and small shop owners as agents. These agents are equipped with a web and mobile app-based platform, transforming their shops into local financial hubs. Through this network, customers can access a variety of services, including Aadhaar Enabled Payment System (AEPS) for cash withdrawals, direct money transfers, and bill payments for utilities. PayVEDA generates revenue through commissions on these transactions, which are shared with their retail partners in real-time.

The service portfolio is extensive, encompassing not only basic payment solutions but also travel bookings for trains, buses, and flights, various insurance products like health, life, and vehicle coverage, and PAN card services. The platform also facilitates microloans, offering amounts between INR 5,000 and INR 40,000. A key achievement for the company was securing $11.5 million in a Series A funding round in October 2022, led by SphitiCap. This capital is intended to fuel business expansion, support strategic acquisitions, and advance the company's plans for a potential Initial Public Offering (IPO). Since its inception, PayVEDA has built a network of over 80,000 merchants and aims to expand this to five million within the next four years.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Noida, India
Employees
3
Open positions
None listed
Dealroom signal
55.0/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Payments, Insurance
Sector
Fintech, Insurtech Distribution and Brokerage
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning PayVEDA.

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Oct 2022 $12M $46M sphiticap
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
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Growth signals

PayVEDA website traffic

Latest recorded traffic for PayVEDA is 1.3K monthly website visits, up 73.3% over the last three months. PayVEDA's team grew 0% over the past year.

Latest monthly visits1.3K 3-month web change+73.3% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • sphiticap
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇮🇳 India100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PayVEDA on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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